> For the complete documentation index, see [llms.txt](https://advisorhub.syntheticfi.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://advisorhub.syntheticfi.com/working-with-prospects-deep-dive/handling-i-have-not-heard-about-it.md).

# Handling "I Have Not Heard About It"

{% hint style="info" %}

## They're really asking why their advisor never mentioned it

Prospects haven't heard of box spreads because they've been an institutional tool for decades, used by hedge funds, family offices, and market makers, and only recently became accessible to advisors. Send the third-party coverage and the objection usually closes itself.
{% endhint %}

When a prospect asks "if this is so good, why have I never heard of it," they're really asking "why hasn't my current advisor told me about this." That's exactly the opening you want. The honest answer: box spreads have been around for decades, just not at the retail level. You're bringing them something their current advisor either doesn't know about or can't offer.

### The short answer

* **The strategy is old; the access is new.** Box spreads have been used by hedge funds, family offices, market makers, and prop shops for decades. It's not exotic, it's institutional. What's new is delivering it to advisors and their clients through technology.
* **It's well documented**. Bloomberg featured it in a major article. CBOE published a guest article on using long-dated box spreads to buy a home. CME Group and the OCC have technical explainers. None of it is secret.
* **Most advisors haven't been trained on it.** It sits at the intersection of options and lending, which isn't how most advisors think about their work. SyntheticFi handles the trading and risk management so advisors can offer it without becoming options experts. Adoption is growing fast, but most of the industry hasn't caught up yet.

### How to handle it in the meeting

* **Reframe it as opportunity.** *"You haven't heard about it because most advisors aren't offering it yet. That's exactly why I'm bringing it to you."* Position yourself as ahead of the curve.
* **Send the third-party coverage.** The Bloomberg article and the CBOE piece settle the question for most prospects. 
* **Offer the founder backstory.** SyntheticFi's founder personally used a box spread to finance his own home, then built the company to give others access. Bloomberg covered the story. The personal narrative makes the strategy feel real and human.

{% file src="/files/BvE8n17cT2Jpv3Z7tVcH" %}

{% file src="/files/Be8X6YiNstm8AmQAELKx" %}

***

[\* Important Disclosures](/disclosures.md)


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