> For the complete documentation index, see [llms.txt](https://advisorhub.syntheticfi.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://advisorhub.syntheticfi.com/product-deep-dive/win-new-clients.md). # Win New Clients {% hint style="info" %} ## A dollar-figure reason for a prospect to switch today Five scenarios close prospects fastest: refinancing an existing loan, switching from a wirehouse SBLOC, mortgage planning, buy-borrow-die planning, and business owner or real estate conversations. Each has a clear dollar-savings story and a clean path to the close. {% endhint %} Most advisors compete on performance, planning, and service. SyntheticFi gives you a fourth lever: a concrete, dollar-figure reason for a prospect to switch advisors today. These five scenarios are where the math is cleanest and the close is fastest. ### 1. Loan refinance **Who:** Any prospect with an outstanding margin loan, SBLOC, HELOC, or high-rate personal loan. **The play:** Pull the balance and rate, run it through the Proposal Center, and show the savings. The pitch closes itself. **The edge:** It's a like-for-like swap, same kind of loan, lower rate, generally deductible interest, so there's very little to object to. ### 2. Wirehouse SBLOC refi **Who:** Prospects with an SBLOC at Morgan Stanley, UBS, Merrill, or another wirehouse who are unhappy with the rate or the service. **The play:** Show the rate difference and the added tax deductibility their wirehouse can't offer. **The edge:** This is one of the strongest reasons for a prospect to move their assets to you, because their current firm structurally can't match it. ### 3. Mortgage planning **Who:** Prospects buying a home, especially jumbo buyers above the mortgage interest deduction cap (currently $750K). **The play:** Show how SyntheticFi can supplement or replace the mortgage at a lower rate with generally deductible interest, and no need to sell for the down payment. **The edge:** CBOE has covered this strategy in detail, so there's credible third-party backing when the prospect wants to verify it. ### 4. Buy-borrow-die planning **Who:** Prospects with large appreciated portfolios who want to fund their lifestyle without realizing capital gains. **The play:** Position SyntheticFi as a lower-cost, tax-efficient way to borrow against appreciated assets, generally deductible interest, no forced sale. **The edge:** This appeals to sophisticated, high-net-worth prospects and signals you operate at a higher level of planning than their current advisor. ### 5. Business owners and real estate investors **Who:** Prospects who need fast, flexible liquidity for business operations or real estate deals. **The play:** Contrast it with a bank line, no credit check or traditional underwriting, no covenants, and often a lower rate. Margin and options approval are required, and terms vary by custodian. **The edge:** Speed and flexibility matter as much as rate to this group, and SyntheticFi wins on all three. *** {% hint style="info" %} #### **Want examples and objection-handling for each scenario?** See the individual use case pages for worked examples, value props, and the objections specific to each case. See [use case scenarios →](/working-with-prospects-deep-dive/use-case-scenarios.md) {% endhint %} *** [\* Important Disclosures](/disclosures.md) --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://advisorhub.syntheticfi.com/product-deep-dive/win-new-clients.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.